Highsnobiety first ever book, The Incomplete Highsnobiety Guide to Street Fashion and Culture, a deep dive into the brands, trends, and influencers that have shaped the industry and stood the test of time. From the streets to the runway, (in)complete guide commemorates figures and brands from Ralph Lauren, Raf Simons, and COMME des GARÇONS to Supreme, BAPE, and Stüssy.
Highsnobiety sits at the intersection of streetwear, fashion, music, and culture — both past and present. In the book, looks not only at the OGs but how Jaden Smith has become an icon for a generation; ditto Jonah Hill, who’s glo’d up from comic actor into a streetwear fashion guru and movie director.
Streetwear aside, the book highlights other subcultures and youth-driven movements that have had a major influence on our culture, including punk, hip-hop, and skateboarding.
First up is a conversation with Nike CEO Mark Parker, discussed how digital media has accelerated sneaker culture worldwide. After that, dive into Patagonia’s legacy, analyzing how the outdoor clothing label’s rise has been allied to its love for the environment. The excerpts are rounded off with a timeline charting how hip-hop and street culture have merged, growing side-by-side and informing so many of today’s major style trends.