The Air Jordan 1 is ‘Not for Resale’. A Nike Jordan icon that started a legacy in footwear, this retro high OG steps onto the court in a classic Jumpman colorway.
Blocked off in red, black and white, the tumbled leather uppers race across the hardwood to reach for the final basket; dipped in the Jordan archives with Jumpman and Swoosh branding featured throughout. Taking a shot at sneaker subculture, the Air-fuelled regular hosts a concrete message that’s anti-reselling. Going as bold as ‘Wear Me’ on the tongue labels and ‘Please Crease’ on the toebox, MJ wants the sneaker to be worn and loved – remaining a storied icon on and off the court.