StockX TV presents its fourth episode, this time focusing on all aspects of hype behind sneaker releases. Josh Luber hosts a fairly epic roundtable of sneaker heads and industry leaders: Jon Wexler, VP of Global Entertainment and Influencer Marketing for adidas; Kevin Neghandi, Sports Anchor for ESPN Sportscenter; Foamer Simpson, Youtube OG sneaker head; Matthew Panzarino, Editor-in-Chief of TechCrunch; and Andre LJustina aka Croatianstyle, owner of Project Blitz. The six speak about their history with sneakers, the path the kicks industry is heading down, the aspects that drive hype, and more.
The roundtable talk presents interesting insight into how sneaker heads from all aspects approach and analyse sneaker releases, the hype around them, retros and more. Interesting takeaways from the discussion shed light on the nature of sneaker restocks — Jon Wexler explains that adidas accomplishes restocks because it didn’t maximize the quantity available to the masses the first time around and this provides an outlet for eager fans, all while admitting restocks can hold “a negative connotation.” Foamer Simpson adds that he likes the easy availability of sneakers, and says the small percentage of “the kid walking into a sneaker shop” is gone, and is now taken over by “the hype machine.” Lastly, the legacy of Kanye‘s endorsement for adidas is gone over, stemming from his initial sightings in NYC wearing the OG adidas Ultra BOOST with the purple heel and later at a May 2015 Chicago Bulls game rocking the adidas Energy BOOST ESM in all-white.