This last weekend saw us celebrate our 5th year anniversary of with 6 exclusive collaborations launching exclusively at the regions most talked about annual fashion and music event, Sole DXB. The six-piece capsule collection featured co-branded logos and artwork from our friends, family and tribe including west coast’s Diamond Supply, Carrots and Karl Kani. East coasts Felt, Chi Modu and middle east’s Shabab International. Over an extensive weekend the space was filled with ready to wear tee’s, hoodies, specialty coffee, freshly made juices, smoothies, bagels, avo on toast, irresistible vegan treats and more. Not bound to the elements of a usual sole pop up, surprise drops of Air Force 1 collaborations including Clot, G Dragon and Travis Scott were randomly launched without prior warning each evening via a complete neon colour space change and scrolling amongst few, Nike and partners graphics across all 10 meters of LED screens that adorned the completely white tiled space. During the weekend the café and store was visited by friends, family, tribe plus international guests from across the pond to witness a common unity of coming together for 5 years in the birth place of amongst few, Dubai.Watch the recap video below and scroll down for stills of the weekend.
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