amongst few is proud to partner with California-based street culture authority The Hundreds, for the amongst few x The Hundreds collection.
amongst few is filling gaps in the streetwear industry, especially in the Middle East. Founded in 2013, and inspired by the traditional Emirati philosophy of simplicity and function, the Dubai-based brand aims to fold in local culture with premium streetwear sensibilities. Their quality garments take inspiration from Western silhouettes and styles while still maintaining an air of authenticity reflecting the region.
Consisting of eight styles, the amongst few x The Hundreds collection features a coach's jacket, pullover hoodie, dad hat, long sleeve shirt, and several tees, with The Hundreds and amongst few inscribed in both English and Arabic alongside a mergence of both brands’ signature designs as a nod to their respective backgrounds.
Photographed and styled by burgeoning film photographer Cheb Moha, The Hundreds x amongst few lookbook finds itself shot in the rural settings of Dubai, including the unmistakable back streets of traditional neighborhood, Satwa, long established Deira fish market, and the Arabian desert—complementing the tones and designs with cultural relevance to the various sides of the city.
The full collection will be releasing exclusively at Sole DXB on the 18th + 19th of November 2016.