AMONGST FEW X NBA LOOKBOOK
Emerging Dubai streetwear and lifestyle brand, ‘amongst few’, is proud to partner up with the NBA, for the amongst few x NBA ‘Home / Away’ collection.
The birthplace of the brand, Dubai, initiates the muse for the story while the United Arab Emirates form the main inspiration. The country’s admiration for gold, vibrant beaches, steel, cement cityscape, and spectacular warm sunset color palettes, act as a guide for the project.
Honing in on the past and the present, the ‘Home / Away’ collection takes cues from the original aspect of basketball attire with a focus on modern day features to form a limited edition off-court seven-piece capsule that includes a full polyester tracksuit, durable shorts, a rip-stop waist bag, a variety of premium cotton tees and a classic cut mid-weight pullover hoodie finished with embroidered patches and old-fashioned screen prints.
Shot in the rural settings of Dubai, including the unmistakable back streets of the traditional neighborhood Deira, established basketball courts in Satwa and residential areas of Jumeirah overlooking the southeast coast of the Persian Gulf, film photographers Cheb Moha and Chndy, complemented the tones and designs with cultural relevance to the original theme of the Emirate of Dubai.
The amongst few x NBA ‘Home / Away’ collection drops exclusively in the United Arab Emirates at Sole DXB, the region's premier footwear, fashion, and lifestyle fair this upcoming Friday, December 7th and Saturday, December 8th.