Dubai based premium streetwear and lifestyle brand amongst few releases their 'Limited Liability Collection’. For the lookbook, the brand keeps things close to home, traveling the traditional trade route from UAE’s west coast Emirate, Dubai to east coast Emirate of Fujairah, stopping off en route in heritage locations, highlighting the unique juxtaposition of bold timeless designs in rural environments.

The collection draws inspiration from local building trades and transportation, extracting colour palettes from commercial vehicles, work wear and machinery. Consisting of 9 styles, 'L.L.C.' includes soft-touch premium cotton t-shirts, long sleeves, sweat shorts, polo shirt, fleeced hoodie and all-purpose joggers made from premium durable mid-weight jersey. Each piece classically styled, true to size, engineered to last, making for a ready to wear capsule for the forthcoming seasonal transition.

Infusing everyday details found in and around the regions limited company sector, localised concrete mixers, pick up trucks, water tankers, cranes, uniforms act as a muse for the line whilst nostalgic bold, outline and calligraphic fonts topped off with transliterations of English into Arabic adorn the entire capsule. Stand out pieces include an elevated basic long sleeve crew neck featuring burnt orange and white contrasting stripes, embroidered details finished with large forest green screen Arabic screen print. Pullover hoodie featuring a split contrasting/tonal stencil executed screen print. 

Assorted pigment dyed, pre-washed, loose and fitted classic cut cotton tee’s with details such as hand embroidered artwork promises to bring local manual labor work wear artisan to everyday life while vibrant yellow and orange mid weight options featuring bold branded logos add to a summer-ready colourful playful aesthetic.


Lookbook styled and shot by Cheb Moha and Chndy