Dubai based premium streetwear label amongst few releases the imagery of their Spring/Summer 2018 collection ‘Delivery Four’. For the lookbook, the brand takes to Dubai’s traditional neighbourhoods, heritage boutiques and small businesses, highlighting the unique juxtaposition between historic and modern Dubai.
The collection draws inspiration from Dubai culture, subtly blended with the brand's ethos. ‘Delivery Four’ draws attention to the region’s mergence of traditional clothing colour palettes, basic computer-aided design (CAD) graphics found throughout the local establishments. amongst few’s signature emphasis on quality remains prominent throughout the collection utilising durable materials, various mid-weight jersey cottons including pima, slub, pique finished with construction techniques that include double facing feature on shorts and sweatpants.
Consisting of 16 styles, ‘Delivery Four’ includes soft touch short and long sleeve tees, sweaters, sweat shorts, joggers all made from 100% Peruvian cotton, while headwear arrives in the form of ripstop nylon 5 panels, cotton embroidered sport and dad caps. Each piece classically styled, engineered to last, true to size making for ready to wear premium apparel for all of the forthcoming season’s occasions.
The brand infuses everyday details found in and around the city including neon signs, bold heavy fonts, pre millennium graphics topped off with transliterations of English into Arabic and traditional calligraphy. that are e found adorning local businesses within heritage neighbourhoods. Middle East woven sacks with general trading artwork, independent tailors act as muse for screen printed t-shirts and classic long sleeves, while simplicity and function arrive in the shape of tonal kangaroo pocket sweatshirts, soft garment washed hoodies, colour block shorts and pique shirts.
‘Delivery Four’ is available exclusively in-store on Wednesday the 7th February 2018, a day ahead of the global online release.
Lookbook shot by Chris Shonting