It’s an exciting day as we witness Dubai’s first premium streetwear brand Amongst Few launch their online store. Take a look at its first 2014 fall/winter collection shot in the desert metropolis conveying both the glossy and grimy faces of the city amongst the lineup of premium graphic sweaters, hoodies, sweatpants, tees and bags.

Inspired by Dubai culture, lifestyle and ideologies the brand launches with their very first collection for Fall/Winter ’14 entitled “Delivery One” which integrates the latter using high quality prints, embroidery and modern detailing on premium quality garments. Delivery One consists of 11 styles including Peruvian cotton mid-weight T-shirts, Sweaters, Hoodies and double fleece back Sweat Pants alongside a nylon and genuine leather Backpack, Duffel Bag and 3 styles of 100% cotton Snapbacks.

The overall aesthetic is undoubtedly clean, classic and simplistic with a focus on attention to detail through the whole line, which I feel is complimented by a monochromatic colour scheme, which uses hues of white, navy, grey and black relative of emirati traditional clothing.

Many items are incorporated with modern advancements and the traditional ghotra (scarf) patterned lining making it clear the inspiration derives from the cities culture, which can be seen most on the inside lining of the products and the exterior of the “all over” and pocket t-shirts.

Stand out pieces include the Maze sweaters, which feature superbly soft touch Peruvian cotton, high quality print and a hidden tonal pocket – the quilted nylon and genuine leather classic duffel bag/backpack and seamless two-tone colour block pullover hoodies.

Shop Delivery 1 here