AMONGST FEW ‘FRIENDS, FAMILY & TRIBE’ (LOOKBOOK)

In honour of our 5th year of Sole DXB and brand anniversary, we decided to celebrate by virtually taking to Dubai for a tour of the city with west coast’s Diamond Supply Co., Carrots and Karl Kani. East coasts Felt, Chi Modu and middle east’s Shabab Intl.

From the world's tallest building to waterparks to the 780,000 sq ft Dubai Miracle Garden, the brand takes us on a visual journey of some of the most tourist driven locations the city has to hold, while a playful duo dressed in the 6 piece collaborative collection embraces the wonders of the world, one digital photo at a time.

Consisting of 12 styles, amongst few ‘friends, family & tribe’ capsule features ready to wear pullover hoodies and tees featuring co-branded artwork, logo flips and merch in a clean, simple yet essential colour palette, for all of Dubai’s seasons.


Photographed and styled by burgeoning photographer Connor Rycroft, edited by digital passport photographer Shaheer Kukku of Lemon Tree studio, Satwa.